During my time at Loaf I redesigned a large chunk of the website, most recently the homepage and product pages. I was tasked with making the site more appealing and to make the most of various selling points, whilst keeping it simple for the customer to use.
With three new styles of cushions – one of which could be ordered in any of their 150+ fabrics – I briefed the photography team to create these towers of cushions. I wanted to show off the choice of fabrics whilst leaving space for information, allowing me to redesign the landing page to reflect the quality of the product.
Even with Loaf’s in-house styling expertise, matching cushions in the 150+ fabric choices to a sofa order was a mammoth task.
Based on the colour and fabric type of your chosen sofa, an algorithm based on our data suggests a selection of different cushions.